Brand tracking doesn’t need to feel like quantum physics. Choose an easy, standardised Preferoo Brand Tracking that gives you the basics you need. It keeps the costs under control while making your band easy to measure.
Brand is an important growth leverage for all companies taking growth seriously. That’s why we want to make brand tracking possible for everyone.
No unneccessary half day workshops. No jargon. No metrics that are irrelevant for the business. We focus on the essentials and produce useful data and insights that help your business grow. Cost efficiently and fast.
Brand tracking
from 5 000 €
When your tactical marketing doesn’t work, you should blame your brand awarenss and preference
When developing your brand, you need to be aware whether the challenges actually are in awareness, preference or brand image. Or perhaps in all of them. Does your awareness convert into preference? It’s not helpful if your buyers recognise you and your logo if they still buy from your competition. In case your clients prefer your competitors over you, you need double the effort to actually make deals happen. And in many cases you still need to discount your price.
Preferoo Brand Matrix visualises your position in the market
Brand Tracking Products
Price: 5 000 € + VAT
Simple and cost efficient brand tracking for B2C.
Also reaches challenging target groups. Fast implementation. From initial mapping to presentation of results in 3 weeks.
Includes:
n=300
Compared to up to 9 competitors
We measure awareness, consideration and preference
We also find out your ICP’s most important buying criteria and how you compare against that criteria
Insights and recommendations on how to leverage your brand for growth
Price: 6 500 € + VAT
We can reach even the more difficult and specific audiences. Easy and efficient: 4 weeks from start to finish.
Includes:
n=70
Compared to up to 9 competitors
We measure awareness, consideration and preference
We also find out your ICP’s most important buying criteria and how you compare against that criteria
Insights and recommendations on how to leverage your brand for growth
When needed, we can also tailor our brand tracking to match your needs. If neither of our packages work for you, let’s have a chat and figure out what you need.
