Brand belongs to everyone.
Brand should matter to every company taking growth seriously.
Brand isn’t just a thing for large corporations. Strong brand means your clients are more committed to you. Strong brand has to work a lot less for a closed deal. It can withstand setbacks better. And above all, customers are more likely to buy from companies they prefer. And often even pay a premium for their products.
Strong brand isn’t the same thing as awareness. It also means your target audience respects you. Prefers you. Strong brand is the number one pick when it’s time to actually buy something.
We want that brand belongs to everyone. From small businesses to large enterprises. Both in B2B and B2C. We want all companies to understand the value of brand for growth.
That’s why we made it easy and cost efficient to measure your brand. With a business first approach.
- Be preferred or die.
Founders
Teemu has worked with marketers for the last 15 years as a sales person and a sales director. His client base has consisted of SMB sales & marketing leaders, so their day to day and their struggles with sales and marketing alignment are pretty familiar to him.
“When you lead sales teams selling an unknown product across Europe in highly competitive markets, you start to appreciate how big of an advantage a recognisable and preferred brand really is. My selfish dream is to get sales directors to understand why they should care about and invest in brand.”
+358 400 214 222
Founder, CEOTeemu Ilola
Henri Mattila
Henkka has 20 years of consulting experience helping companies to sell better and to do better marketing. His client base has ranged from global B2B-players to small local B2C startups and everything in between.
"The biggest sin of marketing and brand development is that it's too far removed from the business. A brand is not a shell or a logo. Brand must be led by the company's management. Brand is a story that inspires and engages both employees and customers and connects them to the company. A strong brand enables a competitive advantage now and in the future, and it should be measured, and use those metrics to guide everything from product development to delivery."
+358 40 714 0343
Founder, CGO
Santtu Kottila
Santtu is a passionate always-on-the-move marketing person involved in a bunch of different businesses. He has been responsible for marketing and brand development of both household name brands and small startups unknown to the public.
“We measure marketing wrong in Finland. We don't dare to invest enough in brand awareness and preference. Instead we invest too much in tactical marketing because it's at least somewhat measurable. We marketers like to complain that brand doesn't get enough attention. Now it's our time to roll up our sleeves and make brand measurable. It's the only way we can get the CEOs and CFOs on the same page with us!”
+358 40 184 3287
Founder, CMO